3 Things You Can Do Right Now to Boost Your Instagram Engagement
With roughly 1 million monthly active users, it’s no secret that Instagram is a powerful social media platform that has grown exponentially in popularity over the last few years. With frequent algorithm updates and new features, it can be challenging to keep up with the evolution of this dominant channel, let alone how to stay in your followers’ feeds.
If your brand or client is struggling with growing on Instagram, give these tips a try and see what changes occur. One thing to note about social media is that it’s essentially one continuous A/B test; something that worked six months ago might not work today. So you go back to the drawing board and figure out how to move around any lulls in your results.
However, I’m here to tell you that there are a few things you can do right now to help boost your engagement rate. Give these a try and let me know what happens!
First: Leverage Instagram Story Highlights
If you have a group of devoted, loyal followers, no matter how large or small, leverage them! Utilize Instagram Story Highlights to showcase different facets of your business, product, or service to your biggest fans.
According to Later, very rarely do followers visit your profile after they follow you, so you must give them a reason to visit your profile. Once you post a story to Instagram, make sure you set it as a Highlight and encourage people to check out your profile.
Instagram Highlights are a great place to drive your followers, especially if you’re putting the finishing touches on that blog post or new product launch page.
Second: Actually engage with your followers
I always hear people and brands talking about needing more followers, but once they have them engagement tends to trail off. Make sure you show your people some love whether it’s replying to their comment or spending the afternoon cleaning out your direct messages. This confirms for many that there is indeed a human on the other side of the screen.
I get it – business takes over and you might not have tons of time each day to devote to community management. However, this is crucial to growing and keeping your follower base strong.
If you can’t devote an hour each day, try 15 minutes. Refill the coffee or teacup, get a snack, put on a podcast and get to work.
Third: Always include A call-to-action in each post
Your posts don’t have to have captions that are miles long and full of emojis and special characters (chances are, there’s only a slim number of people who are actually reading those long ones).
Keep it simple, but make it worth people’s time. Include some kind of CTA to encourage people to view your story, check out your latest post, etc. A good rule of thumb is to ask yourself before you post something is, “What is the point of this post?” or “What are my followers gaining from this?”.
Instagram is going to continue to evolve, as will the other social media platforms, but there’s one thing that still remains constant despite all the change: human connection. If you stay true to that, you’ll have a solid follower base in no time.